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Online Advertising is a huge campaign. And lacking a clear-cut online marketing strategy may leave Businesses and Entrepreneurs counting their losses without ever achieving their set goals and objectives. Hence, it is expedient that it’s done rightly – the first time also. As daunting a task as online advertising might seem, knowledge and the right info is the first step towards mastering the pros and cons of online marketing.
Here is a recommendation of where to get first class education on how to make a living online like the pros:
But
first things first –
·
THE BASICS OF ONLINE
MARKETING
Online advertising
utilizes the internet to draw the attention of potential customers to
businesses and services. The odds are you have come across some of this ads
when you surf the web - Email marketing, web banner, search engine marketing
are all under the online advertising spectrum.
There are numerous
forms of online advertising available. But they all fall into either of these
two categories –:
1. Paid Search Advertising: This is easily the
largest online advertising category. Presently dominated by Google, it involves
paying for having your ad listed on search engine’s results pages (SERP).
Advertisers
on search engines are usually billed using the:
·
Pay
per Click (PPC): ads are charged only when visitors click on
it. This system tends to be performance driven – as you only pay for results.
·
Cost
per Thousand impressions (CPM): mostly suited for
display advertising. An advertiser is charged for every 1000 impressions (times
your ads appear on a SERP) to visitors. Suitable for Businesses looking to
build an online presence.
Here is a paid Search Advertising company you might Try:
1. Bizprofits
2. Display advertising: promotional messages
and branding activities are displayed to
sites visitors. Display advertising could be in the form of videos, texts,
images, audios. In short, it offers great flexibility and the format employed for marketing purposes is best determined by your targeted audience.
·
SOCIAL MEDIA MARKETING – an emerging
field?
Not at all. We only
used the term emerging because it’s
only recently businesses and Entrepreneurs are starting to appreciate the power
and reach of social networking sites like Facebook, Twitter, and Instagram. With an estimated 2.67 billion social
media users by 2018, smart businesspersons could see the potential for growth and maintain an online presence.
Facebook, Twitter, LinkedIn, YouTube and more
recently snap chat! The list keeps growing and knowing
exactly which platform to focus on might be confusing. Although most of them offer display ads, in reality, each of these
social networking platforms has its
unique audience and user’s inclination.
Take Facebook for instance. It has perhaps,
the most developed marketing services and most importantly the largest outreach
compared to the others. You need not have a Facebook account before using some
of its advertising options.
You have flexibility in choosing who
sees your ads based on criteria you selected such as users’ interests, region, and
demography. A great way to ensure that only your target audience gets to see
your ads. Saving you time and money from displaying to users who might not be
interested in your business.
One major
advertising service Facebook offers is the Facebook
ads.
The Facebook ads are short creative
headlines or images which are made to run down the profiles and pages of
Facebook users. You can choose flexible billing
options like day to day charges or a lifetime option befitting your
budget.
Twitter
is one of the leading
social networking sites in terms of
active users globally. And naturally one of the social networking platform
businesses would look to maintain an interactive online presence, as it targets
new and existing customers. Twitter has quite an impressive collection of
advertising services which companies would fancy base on its objective to
increase brand visibility, create leads or increase conversion rates.
·
Promoted trends: you can place compelling stories about your brand to your
targeted audience. These trending stories are differentiated from regular feeds
as they appear at the top left of pages. Your promoted stories could trend for
as long as 24 hours.
·
Promoted tweets: these are tweets that are to appear at a particular time of
the day to your targeted audience. This time is determined by the advertiser
and could be strategically selected to coincide with a major event. Making it
possible for more users to see your tweets.
·
promoted account: rather than promote individual tweet or stories, why not
promote a full-fledged account to appear to users who might be interested in
following you? Certainly not a bad idea if you ask me. Appropriate for building
your brand’s presence and maintaining a
lively interactive relationship with you customers.
AFFILIATE MARKETING.
Affiliate marketing is a business
partnership between companies and the affiliate marketer. It entails the
affiliate marketer promoting the products and services of the company and be
paid a commission when someone buys the product. Web sites and blogs owners
could earn a considerable amount of money when they display third party ads on
their sites and visitors click the affiliate link and makes the required
action, such as purchase a product, subscribe to a newsletter or opt-in for
downloads.
Affiliate marketing is an
aggressive method for pursuing leads and ultimately closing sales. Every party
has a stake in it. Hence, it’s a sure and
effective method which appeals to every party involved.
Ø The affiliate marketer is happy because he earns a commission
from every lead generated or sale completed
Ø The company is happy because they have a new sale or leads
which they probably would never have closed.
The
consumer is also happy as they have one less problem to worry about. Affiliate marketing is the perfect win-win
situation businesses and online marketers must look to exploit
Exploiting
Advertising Agencies and Ad Websites
Advertising agencies are
professionals who are dedicated to creating and maintaining an advertising
strategy and other forms of promotional activities for clients. For businesses
and Entrepreneurs, the question they always ask is –
Why should I hire an advertising agency?
That’s a valid question if you ask me. To
put it modestly,
Most Entrepreneur and businesses
don’t have the creative talent and know-how to do justice to advertising campaigns
in-house.
Advertising agency provides a
neutral’s perspective on the marketing activities of its client which is devoid
of subjectivity. Online advertising requires due diligence with a strategic
marketing plan. Agency cost at the long run is compensated by the long term
benefits of having an ad agency’s best approach to advertising and concept
themed campaigns that help nurture a company’s brand.
There is no gainsaying that
consumers are using the internet to steer their way to retailers. And
businesses who were wise enough by putting their ads in places where these
consumers might look for them have solved one nagging problem of online advertising
- identifying your target audience and reaching
them.
Advertisers must take advantage of
those potential customers who look to navigate their way to products and
services listed on advertising websites. Marketing on websites such as Google AdWords
and Yahoo listing actually brings you one step closer to people who are already
interested in your business. There are numerous ad placement platforms like the
known giants such as Google AdWords and Yahoo local listings. Most of them
offer the pay per click advertising option which helps as a performance measure
to evaluate the effectiveness of placing adverts on ads alone websites.
Here is an affiliate market you might start with
- Conversion Pros : They give you one week to try the products and either opt-in or out after seven days.
- Bizprofits: They have good managers who will help you from day one. You just have to be honest with them.
ONLINE ADVERTISING vs MAINSTREAM ADVERTISING
Radio, television, newspaper and
magazine has been here the whole time. And advertising on some of these
platforms has served marketers over the years. While Social media advertising
is still in its early stages when compared to mass media advertising, it is
more than proving to be a dependable alternative on which companies can base
their marketing strategy.
Social media advertising and mass
media advertising are two distinct marketing channels that are both effective
for different types of businesses. But sizing up both channels base on budget, business profile and targeted
audience helps us evaluate just how well they measure up to each other.
And the case for both:
·
Mainstream media
advertising
1.
On budget: suitable for companies with a big budget. As the audience
at a particular time is larger compared to online advertising.
2.
Business profile: companies who deal with products which are not “online” may
see mainstream advertising as the best option. For instance, Agricultural
clients would prefer printed publications for news and information as oppose
going through the web.
3.
Targeted audience: large audience, diverse spectrum all at once. But messages
tend to be generic and almost a one-way communication. Hence, it lacks the one-on-one
interactive atmosphere which comes with social media marketing.
·
Online advertising
1.
On budget: online advertising is a lot less expensive and very suitable
for startups and companies who have a tight budget.
2.
Business profile: very suitable for target market who spend a lot of time online.
particularly if your product is equally accessible online. Businesses under the
fashion and lifestyle niche are better promoted through the online channels.
3.
Targeted audience:
online advertising makes it easier to reach small groups of
people directly. With stronger connection established through interactive
sessions with customers. Useful feedback is gained and awareness about a good
product is quickly passed amongst close groups with similar interests.
The verdict? You decide!
To get targeted audience here of the best in the market
·
ATTRACTING CUSTOMERS
It will be a dis-service if we discuss marketing without learning some few
tricks on capturing the attention of our targeted audience. Without much ado,
here we go
1. Don’t try too hard: the fact is nobody likes to feel they’re being sold something
or persuaded. Everybody likes to feel they are in control – including your
customers too. Brands who relentlessly display their ads on TV at every and
anytime only helps in flaring up viewers.
2. Create a positive first impression: humans are
naturally excited by images and video ads as they evoke emotions, such as joy. Utilize
this opportunity by creating storied style videos & images which customers could
easily relate with.
3. Trend with the community: engage in things a
regular account user would participate in, like commenting on a post or liking
a tweet. Be active on social media platforms and let your followers know that
you are dependable.
4. Target active users: the idea is to target
people who have following themselves and might be ready to share positive
experiences about your brand. encourage them to talk about the things that
matter to them and show genuine interest in what they have to say. This way you
encourage them to ask more questions about you!
·
WHAT THE FUTURE HOLDS.
If the fact that over Over 40% of the world's population now have internet access doesn’t give you
a hint about the prospect of online advertising, then I wonder what will.
Technology has always found a way to revolutionalized important aspects of our
world - and it is safe to say it has come to advertising. The older generation
flirted with radios, TVs, and magazines at a time when social networking
platforms where still brilliant ideas in the minds of its conceiver. But as we
witness these ideas become reality with every new Facebook, Twitter, or
Instagram profiles being created, there is little doubt as to the path the
present and future generations have decided to take.
Note
This Article was first
posted on www.reklam101.eu
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