Online Advertising is a huge campaign. And lacking a clear-cut online marketing strategy may leave Businesses and Entrepreneurs counting their losses without ever achieving their set goals and objectives. Hence, it is expedient that it’s done rightly – the first time also. As daunting a task as online advertising might seem, knowledge and the right info is the first step towards mastering the pros and cons of online marketing.
Here is a recommendation of where to get first class education on how to make a living online like the pros:
But
first things first –
·
THE BASICS OF ONLINE
MARKETING
Online advertising
utilizes the internet to draw the attention of potential customers to
businesses and services. The odds are you have come across some of this ads
when you surf the web - Email marketing, web banner, search engine marketing
are all under the online advertising spectrum.
There are numerous
forms of online advertising available. But they all fall into either of these
two categories –:
1. Paid Search Advertising: This is easily the
largest online advertising category. Presently dominated by Google, it involves
paying for having your ad listed on search engine’s results pages (SERP).
Advertisers
on search engines are usually billed using the:
·
Pay
per Click (PPC): ads are charged only when visitors click on
it. This system tends to be performance driven – as you only pay for results.
·
Cost
per Thousand impressions (CPM): mostly suited for
display advertising. An advertiser is charged for every 1000 impressions (times
your ads appear on a SERP) to visitors. Suitable for Businesses looking to
build an online presence.
Here is a paid Search Advertising company you might Try:
1. Bizprofits
2. Display advertising: promotional messages
and branding activities are displayed to
sites visitors. Display advertising could be in the form of videos, texts,
images, audios. In short, it offers great flexibility and the format employed for marketing purposes is best determined by your targeted audience.